Digital World

There is always a line of thought that it is only technology that is the enabler for driving excellence across organizations, especially in a digital era. This is far from the truth as organizations thrive in this digital age not just because of effective deployment of technology but owing to robust technology-driven business models . Take the case of ride-hailing company Uber or even the Over-The-Top (OTT) platforms such as Netflix, Disney Hotstar, and Amazon to name a few – all these brands came to the market with solid technology-driven business models and went on to become highly sustainable, wherein technology was not the only factor for their business success. Disruptions are the order of the day across industries, which means that business models that appeared sustainable two-three decades back are off the radar with the onset of new business models disrupting the market. For centuries, agricultural and colonial business models dominated the world and soon gave way to the pro...

Along with the digital disruption, the last decade witnessed business model disruptions of unexpected proportions. Veteran manufacturing and direct service giants witnessed technology-driven business models take over the economy and create value out of thin air. So much so that today we can’t imagine a world without Uber, Netflix, or Airbnb; but just a few years ago these were just nuggets of ideas testing the digital ocean. So it is crystal clear that Technology-Driven Business Models will be the order of the day. And there are many reasons why Technology-Driven Business Models will acquire more prominence. Let us understand how the New Wave of Business Models would look like? Personalization will get even more – personal! With AI and data analytics getting integrated into the digital economy, the trend of mass customization will become even more pronounced. From manufacturing to online services to advertising and last-mile engagement; business models championing customization...