Digital World

Customer experience has emerged as the new battlefield on which the fight for dominance and market leadership will take place. And this new reality holds true for B2B organizations as well. It is now no longer enough for manufacturing and B2B concerns to just have a customer-facing website as their only calling card on the World Wide Web; a robust web presence to wow the well-informed, digital-savvy customers is critical for success in non-retail sales journeys as well. One way to bring about enhanced CX is to use uber-personalization across channels and touch points to bring about experience optimization. In this article, we will examine how Adobe’s A4T (Abode Analytics+Adobe Target) can use data to achieve better CX for organizations: Better RoI One of the critical issues plaguing personalization efforts is the lack of RoI. This was largely due to an over 30% variance in data coming from the personalization platform into the analytics platform, which led to time-consuming d...

Hyper-Personalization is not just a buzzword but a business necessity for organizations across the globe. The rapidly evolving customer behavior is leading to a situation, wherein customers are actively seeking information to arrive at informed decisions and there is also a growing tendency among customers to bank heavily on reviews, user-generated content, and influencers. Such a scenario has created a pressing need for organizations to do something out of the ordinary and deliver a personalized customer experience , wherein the customer has implicit trust in brands.   Hyper-Personalization provides a highly targeted, customized customer experience. Hyper-Personalization is considered a more advanced step to personal marketing, where it leverages artificial intelligence and real-time data to offer more relevant content, product, and service information to customers. The importance of Data-Driven Hyper-Personalization can be gauged from the fact that many top brands are taki...

Customer engagement has emerged as a big focus area for organizations across the globe. Organizations realize that it’s no more about selling a product or service but about constantly interacting with customers through multiple channels in pursuit of developing a long-lasting relationship. Customer engagement brings benefits to the buyer as well as to the seller by enhancing close rates as well as meeting customer expectations. This customer engagement quotient has been taken to the next level by Data-Driven Hyper-Personalization.  Hyper-Personalization  ensures customers are engaged throughout the purchase journey and goes a long way in building customer loyalty and trust. Hyper-Personalization boosts brand presence, increases sales funnel velocity, and improves customer experience. Data-Driven Hyper-Personalization is all about leveraging customer data across multiple channels – these handy customer insights enable organizations to arrive at marketing decisions such as re-ta...