Hyper-Personalization: The Next Big Thing for Accelerated CX!

Hyper-Personalization is not just a buzzword but a business necessity for organizations across the globe. The rapidly evolving customer behavior is leading to a situation, wherein customers are actively seeking information to arrive at informed decisions and there is also a growing tendency among customers to bank heavily on reviews, user-generated content, and influencers. Such a scenario has created a pressing need for organizations to do something out of the ordinary and deliver a personalized customer experience, wherein the customer has implicit trust in brands.

 

Hyper-Personalization provides a highly targeted, customized customer experience. Hyper-Personalization is considered a more advanced step to personal marketing, where it leverages artificial intelligence and real-time data to offer more relevant content, product, and service information to customers. The importance of Data-Driven Hyper-Personalization can be gauged from the fact that many top brands are taking this route to deliver a more immersive, personalized customer experience.

 

Hyper-Personalization is different from personalization which is only about personal and transactional information such as name, title, organization, purchase history, etc. Data-Driven Hyper-Personalization goes one step further and leverages behavioral and real-time data to create highly contextual communication that is relevant to a customer.


Organizations’ Hyper-Personalization approach involves leveraging omni-channel data to deliver Data-Driven Hyper-Personalized experiences to customers in real-time.

 

A4T (Adobe Analytics + Adobe Target) through Data-Driven Hyper-Personalization paves the way for organizations to deliver a personalized customer experience across multiple channels and touch points. A4T is a server-to-server integration of Adobe Analytics and Adobe Target that enables ROI via data and content optimization and sorts out privacy issues in an effective manner.

 

Data-Driven Hyper-Personalization helps marketers accurately measure the entire customer journey as well as aids organizations realize more than a 40%+ improvement in site conversion KPIs. For any organization that is on the lookout for a closed-loop cycle of insights, testing, and optimization, A4T (Adobe Analytics + Adobe Targetis the best solution by a long way.

 

Data-Driven Hyper-Personalization promises to take customer experience to the next level. It won’t be a surprise to see more organizations take the Hyper-Personalization route in times to come for the sheer value it offers as it has the potential to tick all the boxes of a customer journey.

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