Why walking down the digital marketing road is a business imperative for organizations?
Organizations are increasingly focusing on devising an effective digital marketing strategy to propel their business growth. The realization has dawned on organizations about the significance of putting in place a well-oiled digital marketing strategy . An effective digital marketing strategy enables organizations to accelerate their efforts to the digital environment to pitch new clients as well as maintain relations with existing clients. Digital Marketing serves as an exciting medium for organizations to ramp up their online presence. The importance of Digital Marketing has been accelerated by the power of the internet, which has served as an enabler for organizations to leverage videos, podcasts, and email campaigns that help them reach out to people. Today, no organization can afford not to have an online presence because it can have disastrous consequences. This effectively means that organizations can lose a host of opportunities that are available in an online world. Ther...