Why walking down the digital marketing road is a business imperative for organizations?

Organizations are increasingly focusing on devising an effective digital marketing strategy to propel their business growth. The realization has dawned on organizations about the significance of putting in place a well-oiled digital marketing strategy. An effective digital marketing strategy enables organizations to accelerate their efforts to the digital environment to pitch new clients as well as maintain relations with existing clients.

Digital Marketing serves as an exciting medium for organizations to ramp up their online presence. The importance of Digital Marketing has been accelerated by the power of the internet, which has served as an enabler for organizations to leverage videos, podcasts, and email campaigns that help them reach out to people.

Today, no organization can afford not to have an online presence because it can have disastrous consequences. This effectively means that organizations can lose a host of opportunities that are available in an online world. Therefore, an effective digital marketing strategy is a business necessity for organizations.

Every business strategy of organizations has digital marketing as a core strategy – it is that crucial for organizations to thrive in a marketplace replete with ever-evolving customer expectations, cut-throat competition, and the rapid pace of innovation.

According to a US poll, 82% of consumers look up a product online before carrying out a purchase. The poll revealed that 79% of Americans do at least part of their shopping online. According to another study, digital marketing spend is expected to touch $332 million in 2021.

Having a digital marketing strategy brings a lot of benefits for organizations. This is because promoting a business leveraging traditional channels such as TV or newspapers can be an expensive proposition. Further, organizations find it exceedingly tough to get a good ROI from their marketing initiatives. Thus, organizations are well served in having a Digital Marketing strategy as it is not only cost-effective and also delivers long-lasting results. Take the case of evergreen content which organizations can keep reaching out to potential clients for many years to come.

To sum it up, a well-thought-out digital marketing strategy is a business imperative for organizations to stay relevant and competitive.

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