Digital World

Hyper-Personalization is not just a buzzword but a business necessity for organizations across the globe. The rapidly evolving customer behavior is leading to a situation, wherein customers are actively seeking information to arrive at informed decisions and there is also a growing tendency among customers to bank heavily on reviews, user-generated content, and influencers. Such a scenario has created a pressing need for organizations to do something out of the ordinary and deliver a personalized customer experience , wherein the customer has implicit trust in brands.   Hyper-Personalization provides a highly targeted, customized customer experience. Hyper-Personalization is considered a more advanced step to personal marketing, where it leverages artificial intelligence and real-time data to offer more relevant content, product, and service information to customers. The importance of Data-Driven Hyper-Personalization can be gauged from the fact that many top brands are taki...

Customer engagement has emerged as a big focus area for organizations across the globe. Organizations realize that it’s no more about selling a product or service but about constantly interacting with customers through multiple channels in pursuit of developing a long-lasting relationship. Customer engagement brings benefits to the buyer as well as to the seller by enhancing close rates as well as meeting customer expectations. This customer engagement quotient has been taken to the next level by Data-Driven Hyper-Personalization.  Hyper-Personalization  ensures customers are engaged throughout the purchase journey and goes a long way in building customer loyalty and trust. Hyper-Personalization boosts brand presence, increases sales funnel velocity, and improves customer experience. Data-Driven Hyper-Personalization is all about leveraging customer data across multiple channels – these handy customer insights enable organizations to arrive at marketing decisions such as re-ta...

Evolving customer expectations are posing a massive challenge for organizations. Today, customers are savvier than ever before and expect brands to convey the right message at all times. According to a survey conducted by CEI, 86% of customers are ready to shell out more for a better customer experience. And this is where Data-Driven Hyper-Personalization comes into play. Hyper-personalization helps organizations leverage omni-channel data to deliver Data-Driven Hyper-Personalized experiences to customers in real-time. Customers in contemporary times use not less than 2-3 digital devices, such as mobile phones, laptops, or any other wearable tech devices that help businesses gather loads of information about customer lifestyle and online behavior. The key to achieve hyper-personalization lies in leveraging this data to drive personalized experiences across the customer journey. Data-Driven Hyper-Personalization via A4T (AdobeAnalytics + Adobe Target) helps organizations provide a...