Unleashing A4T to Facilitate Data-Driven Hyper-Personalization

Customer engagement has emerged as a big focus area for organizations across the globe. Organizations realize that it’s no more about selling a product or service but about constantly interacting with customers through multiple channels in pursuit of developing a long-lasting relationship.

Customer engagement brings benefits to the buyer as well as to the seller by enhancing close rates as well as meeting customer expectations. This customer engagement quotient has been taken to the next level by Data-Driven Hyper-Personalization. Hyper-Personalization ensures customers are engaged throughout the purchase journey and goes a long way in building customer loyalty and trust. Hyper-Personalization boosts brand presence, increases sales funnel velocity, and improves customer experience. Data-Driven Hyper-Personalization is all about leveraging customer data across multiple channels – these handy customer insights enable organizations to arrive at marketing decisions such as re-targeting as well as sales processes such as messaging and outreach methods.

Hyper-Personalization brings that X-factor to customer experience and makes the customer feel ‘special’ – it ensures the customer is well looked after during the customer journey so that the future relationship pans out to be fruitful for marketers.

Hyper-Personalization throws the onus on organizations to devise a marketing engagement strategy, wherein they factor in the requirements of existing as well as potential customers throughout their purchase journey. Hyper-Personalization also focuses on adding touch points wherever needed to consistently reach out to customers. It is imperative that such touch points at all times ensure a helpful, personalized, and positive customer experience.

A4T (Adobe Analytics + Adobe Target) enables Data-Driven Hyper-Personalization and aids organizations to deliver a personalized customer experience across multiple channels and touch points. A4T is a server-to-server integration of Adobe Analytics and Adobe Target that paves the way for ROI via data and content optimization and effectively resolves privacy issues.

Organizations can richly benefit from Data-Driven Hyper-Personalization–such Hyper-Personalization initiatives help organizations realize more than a 40%+ improvement in site conversion KPIs.

Data-Driven Hyper-Personalizationvia A4T helps organizations accurately measure the entire customer journey, from a click on a display ad to an ad viewed on a connected TV, to receiving a personalized offer in your mobile app.

Hyper-Personalization has moved beyond being a nice-to-have thing and has become a business imperative for organizations. And Data-Driven Hyper-Personalization A4T can be the catalyst in addressing diverse business requirements as well as in enabling an augmented customer experience.