Digital World

Organizations are increasingly focusing on devising an effective digital marketing strategy to propel their business growth. The realization has dawned on organizations about the significance of putting in place a well-oiled digital marketing strategy . An effective digital marketing strategy enables organizations to accelerate their efforts to the digital environment to pitch new clients as well as maintain relations with existing clients. Digital Marketing serves as an exciting medium for organizations to ramp up their online presence. The importance of Digital Marketing has been accelerated by the power of the internet, which has served as an enabler for organizations to leverage videos, podcasts, and email campaigns that help them reach out to people. Today, no organization can afford not to have an online presence because it can have disastrous consequences. This effectively means that organizations can lose a host of opportunities that are available in an online world. Ther...

Digital Marketing has steadily eaten into marketing budgets over the last few years and claimed the lion share of corporate advertising spends – making evident the desire of brands to excel in online advertising and sales. Organizations understand that more and more consumers are now spending some (if not all) of their sales j ourneys online and connecting with them in the virtual world is crucial for a brand’s success. However, the desire to achieve an outcome doesn’t equate to actually succeeding at it. Many organizations jumping feet first into a new digital marketing strategy soon realize that one needs to go beyond buying Google Ad inventory to connect to the digital-native generation. Digital must become a part of your enterprise DNA; digital must rebuild and redefine organizational technology, processes, infrastructures, and culture. The new battlefield for a digital marketing strategy is the digital transformation of the whole organization. DX goes beyond marketing; it c...