Why organizations need a robust digital marketing strategy to reach digital natives?

Digital Marketing has steadily eaten into marketing budgets over the last few years and claimed the lion share of corporate advertising spends – making evident the desire of brands to excel in online advertising and sales. Organizations understand that more and more consumers are now spending some (if not all) of their sales journeys online and connecting with them in the virtual world is crucial for a brand’s success.

However, the desire to achieve an outcome doesn’t equate to actually succeeding at it. Many organizations jumping feet first into a new digital marketing strategy soon realize that one needs to go beyond buying Google Ad inventory to connect to the digital-native generation. Digital must become a part of your enterprise DNA; digital must rebuild and redefine organizational technology, processes, infrastructures, and culture.

The new battlefield for a digital marketing strategy is the digital transformation of the whole organization. DX goes beyond marketing; it can future-proof an organization by simplifying processes and operations, opening up intelligence, bringing in automation by leveraging emerging technologies like IoT, AI, and Machine Learning.

Digital transformation is key to optimizing the customer experience for businesses. The new strategy for digital marketing tailors content, creatives, and delivery mode for each consumer and truly uplifts the customer experience. A digital-first organization will be able to leverage a cross-section of technologies and data and offer personalized customer experiences and engagement with unified data across online and office marketing efforts. It can attract and retain the attention of its target customers. Further, it can engage with customers one-on-one with user-customized touch points and messaging, generating brand loyalty. A digital-first organization can connect the dots with a deep insight into campaign efforts and external trends.    

Finally, the need of the hour is for CMOs to become a part of an organization’s digital marketing strategy. After all, they are the ones who understand customer journeys, brand building, customer engagement and more. Marketing teams have already gone through the thick of digital disruption and are well-positioned to take a seat on the DX table. Clearly, a robust digital marketing strategy is a must-have for organizations across the globe.