Why organizations need a robust digital marketing strategy to reach digital natives?
Digital Marketing has steadily eaten into marketing budgets over the last few years and claimed the lion share of corporate advertising spends – making evident the desire of brands to excel in online advertising and sales. Organizations understand that more and more consumers are now spending some (if not all) of their sales j ourneys online and connecting with them in the virtual world is crucial for a brand’s success. However, the desire to achieve an outcome doesn’t equate to actually succeeding at it. Many organizations jumping feet first into a new digital marketing strategy soon realize that one needs to go beyond buying Google Ad inventory to connect to the digital-native generation. Digital must become a part of your enterprise DNA; digital must rebuild and redefine organizational technology, processes, infrastructures, and culture. The new battlefield for a digital marketing strategy is the digital transformation of the whole organization. DX goes beyond marketing; it c...