Digital World

Hyper-Personalization is not just a buzzword but a business necessity for organizations across the globe. The rapidly evolving customer behavior is leading to a situation, wherein customers are actively seeking information to arrive at informed decisions and there is also a growing tendency among customers to bank heavily on reviews, user-generated content, and influencers. Such a scenario has created a pressing need for organizations to do something out of the ordinary and deliver a personalized customer experience , wherein the customer has implicit trust in brands.   Hyper-Personalization provides a highly targeted, customized customer experience. Hyper-Personalization is considered a more advanced step to personal marketing, where it leverages artificial intelligence and real-time data to offer more relevant content, product, and service information to customers. The importance of Data-Driven Hyper-Personalization can be gauged from the fact that many top brands are taki...

Covid-19 has accelerated the need for a Work-From-Home model that was in organizations’ largest interest of not just ensuring employees log in from home and stay safe from contracting the virus, but also fulfill the larger objective of ensuring their business runs smoothly. Of course, the impact of Work-From-Home has been significant with organizations experiencing the positive as well as the negative sides of a virtual workplace. According to a study conducted by Global Workplace Analytics, 25-30% of the workplace will be working from home multiple days a week by the end of 2021. Further, the study indicated that teleworkers are up to 40% more productive. Of course, there are contradictory views on Work-From-Home as well. The negative impact of Work-From-Home such as household distractions, slow internet connections, and work timings getting extended beyond usual hours has been frustrating for workers and impacting the performance of employees. Such distractions can be a dampener ...

Customer engagement has emerged as a big focus area for organizations across the globe. Organizations realize that it’s no more about selling a product or service but about constantly interacting with customers through multiple channels in pursuit of developing a long-lasting relationship. Customer engagement brings benefits to the buyer as well as to the seller by enhancing close rates as well as meeting customer expectations. This customer engagement quotient has been taken to the next level by Data-Driven Hyper-Personalization.  Hyper-Personalization  ensures customers are engaged throughout the purchase journey and goes a long way in building customer loyalty and trust. Hyper-Personalization boosts brand presence, increases sales funnel velocity, and improves customer experience. Data-Driven Hyper-Personalization is all about leveraging customer data across multiple channels – these handy customer insights enable organizations to arrive at marketing decisions such as re-ta...

The Work-From-Home (WFH) model foisted upon employees across the globe has brought one question to the fore – what will be the impact of Work-From-Home on innovation and collaboration? Clearly, the impact of Work-From-Home on innovation and collaboration has been a topic of intense discussion across organizations. Let’s try and understand why the impact of Work-From-Home on innovation and collaboration matters so much to organizations? But before we delve deep, let us first focus on the positives one can count through the WFH working model.Work From-Home helps employees save commuting time allowing them to ramp up work productivity as well as improve their work-life balance. Clearly, logging in from home has several advantages. However, Work-From-Home has its demerits as well – household distractions, slow internet connections, and work timings getting extended beyond usual hours can be frustrating and take a toll on employees.But the biggest talking point is what will be the impac...

Organizations are increasingly taking the digital route to cope with evolving customer expectations, the pace of innovation, and fierce competition. And one industry – Reverse Logistics – which has been slow to hop on to the digital transformation bandwagon – is now looking to make the most of various cutting-edge digital technologies available in the market. Digital technologies hold immense potential to transform reverse logistics. But what explains the slow adoption of digital technologies by the reverse logistics industry? Well, reverse logistics is generally an offline process – it is all about receiving returned goods, assessing, and processing them, subsequently either dispose or prepare them for resale. Organizations are on the lookout for leveraging different software, platforms, and tools to transform their reverse logistics process. The larger objective of transforming reverse logistics is to ensure the entire reverse logistics process is a cost-effective one without havin...

Evolving customer expectations are posing a massive challenge for organizations. Today, customers are savvier than ever before and expect brands to convey the right message at all times. According to a survey conducted by CEI, 86% of customers are ready to shell out more for a better customer experience. And this is where Data-Driven Hyper-Personalization comes into play. Hyper-personalization helps organizations leverage omni-channel data to deliver Data-Driven Hyper-Personalized experiences to customers in real-time. Customers in contemporary times use not less than 2-3 digital devices, such as mobile phones, laptops, or any other wearable tech devices that help businesses gather loads of information about customer lifestyle and online behavior. The key to achieve hyper-personalization lies in leveraging this data to drive personalized experiences across the customer journey. Data-Driven Hyper-Personalization via A4T (AdobeAnalytics + Adobe Target) helps organizations provide a...

The widespread global disruption caused by Covid-19 has triggered a new normal that was unthinkable at the start of 2020. The massive devastation unleashed by the pandemic has impacted every aspect of human life and forced organizations to fast-forward the Work-From-Home (WFH) model and address two key challenges – firstly ensuring their employees’ health is protected and secondly, their businesses do not suffer. So how has been the  impact of Work-From-Home ? Of course, the WFH model brought to the fore several positives. It saved valuable commuting time for employees – the time employees can now devote either scaling up their work productivity or improving their work-life balance. This working model also enabled employees to save commuting costs as well. All these may sound like Work-From-Home is the best thing to have happened from both the employees’ and employers’ perspectives. Logging in from home has several advantages but one cannot overlook the challenges associated w...